Which of the following is a life style characteristic?
a. Social class
b. Interests
c. Attitudes
d. Home ownership
e. Age
Question 2
When used in psychographic analysis, AIO refers to a consumer's
a. attitudes, interests, and opinions.
b. activities, intentions, and opinions.
c. activities, interests, and opinions.
d. attitudes, intentions, and orientations.
e. activities, intelligence, and opinions.