The local Pizza Hut franchisee is interested in knowing their customers better. They would like to know things like how often they order pizza, whether they pick-up the pizza or have it delivered, their favorite toppings, the number of children per household, number of times they eat pizza in the restaurants, etc. The research firm which carries out this study would undoubtedly refer to it as a(n) __________ marketing research study.
a. experiment
b. causal
c. descriptive
d. internal
e. secondary
Question 2
Best Foods Corporation hired an outside marketing research firm for conducting a test market for its new Spaghetti sauce. The research firm guaranteed distribution of the sauce through several retail formats (e.g., supermarkets, warehouse clubs, convenient stores, etc.) throughout the US? This type of test market is called a(n)
a. electronic test market.
b. controlled test market.
c. standard test market.
d. simulated test market.
e. None of the above.
The Local Group
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