This topic contains a solution. Click here to go to the answer

Author Question: The local Pizza Hut franchisee is interested in knowing their customers better. They would like to ... (Read 86 times)

hbsimmons88

  • Hero Member
  • *****
  • Posts: 526
The local Pizza Hut franchisee is interested in knowing their customers better. They would like to know things like how often they order pizza, whether they pick-up the pizza or have it delivered, their favorite toppings, the number of children per household, number of times they eat pizza in the restaurants, etc. The research firm which carries out this study would undoubtedly refer to it as a(n) __________ marketing research study.
 a. experiment
  b. causal
  c. descriptive
  d. internal
  e. secondary

Question 2

Best Foods Corporation hired an outside marketing research firm for conducting a test market for its new Spaghetti sauce. The research firm guaranteed distribution of the sauce through several retail formats (e.g., supermarkets, warehouse clubs, convenient stores, etc.) throughout the US? This type of test market is called a(n)
 a. electronic test market.
  b. controlled test market.
  c. standard test market.
  d. simulated test market.
  e. None of the above.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

meryzewe

  • Sr. Member
  • ****
  • Posts: 346
Answer to Question 1

C

Answer to Question 2

b




hbsimmons88

  • Member
  • Posts: 526
Reply 2 on: Jun 29, 2018
:D TYSM


pratush dev

  • Member
  • Posts: 321
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

For a complete list of videos, visit our video library