In a simulated test market all of the following are true EXCEPT ...

[Ebrown]

In a simulated test market all of the following are true EXCEPT
 a. consumers are shown commercials for a new product and competitive products.
  b. consumers are given a chance to purchase products in the product category of interest.
  c. consumers are interviewed at malls or in their home and are exposed to a new product and asked to rate it's features.
  d. the information gathered is used as input for a computer model which estimates future sales.
  e. All of the above are true.

Question 2

Which of the following is TRUE of test markets?
 a. Simulated test markets are not useful for eliminating weak products before they go to a standard test market.
  b. Electronic test markets, popular in the 1970's, are now a declining segment of the test market industry.
  c. A prime advantage of simulated test markets is the protection from competitors that they provide.
  d. In a standardized test market the entire test program is conducted by an outside service.
  e. None of these statements are true; they are all false.

[epscape]

Answer to Question 1

E

Answer to Question 2

C