Author Question: Which of the following best describes one characteristic possessed by the ideal focus group ... (Read 59 times)

sdfghj · **on:** Jun 29, 2018

Which of the following best describes one characteristic possessed by the ideal focus group participant?
a. Experience in prior focus groups.
b. Well acquainted with other participants.
c. Chosen at random from the population.
d. No participation in prior focus groups.
e. Skills and lifestyle very different from other participants.

Question 2

Which of the following is NOT a productive use of focus groups?
a. Securing impressions of new product concepts.
b. Testing specific relationships between variables.
c. Generating hypotheses.
d. Providing overall background information on a subject.
e. Generating information helpful in constructing questionnaires.