Which of the following is FALSE?
a. Individuals who have previously participated in a focus group are particularly valuable to researchers because they will have a more relaxed attitude than first-time members.
b. Focus group moderators typically attempt to cover all the objectives of the research in a single meeting while ensuring that group interaction is promoted.
c. Product and service ideas can drop out of the blue in focus group sessions.
d. Ideas from one focus group member can stimulate responses and ideas from other group members.
e. They are all false.
Question 2
Focus groups have proven productive for all of the following except
a. securing the feelings of the general population.
b. generating hypotheses to be tested further.
c. stimulating ideas for new products.
d. interpreting previously obtained results.
e. developing lists of characteristics on which consumers evaluate products.
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