A literature search most closely resembles which type of research?
a. Causal
b. Exploratory
c. Experimental
d. Descriptive
e. Relational
Question 2
The manager of the Golden Orange Drink Company states that he is very concerned with the continuing decline in sales of the company's major product, concentrated orange drink. The manager has asked for your assistance in finding the reasons for the sales decline. The most appropriate way to begin would be with
a. a survey among consumers.
b. an experiment in which price is systematically varied.
c. descriptive research.
d. causal research.
e. exploratory research.