Author Question: The three basic designs can be looked at as stages in a continuous process. This process a. ... (Read 75 times)

Lobcity · **on:** Jun 29, 2018

The three basic designs can be looked at as stages in a continuous process. This process
a. represents the investigation of a more detailed statement of the problem at each stage of the problem.
b. always moves in sequence from exploratory to descriptive to causal.
c. always begins with an exploratory study.
d. always starts with a hypothesis.
e. contains only one study of each type.

Question 2

One of the most common criticisms managers have of marketing research studies is that the findings are not actionable..
a. True
b. False