A written statement that describes the marketing problem, the purpose of the study, and the research methodology to be used is known as a
a. research proposal.
b. statement of technique.
c. statement of research purpose and method.
d. research request.
e. research outline.
Question 2
Which of the following is NOT typically part of the good summary?
a. Introductory information providing background for the research
b. Important results
c. Conclusions
d. Cost of the project
e. All the above are part of the good summary.
