A personality trait often linked to consumers who compulsively ...

[james]

A personality trait often linked to consumers who compulsively buy by making them feel more important than they actually are is called
 a. addictive hedonics.
  b. compulsive pleasure.
  c. emotional absence.
  d. fantasy orientation.
  e. temporary self-esteem.

Question 2

Control-oriented marketing research focuses on the short or long term decisions that the firm must make with respect to the elements of the marketing mix.
 a. True
  b. False

[recede]

Answer to Question 1

A

Answer to Question 2

b