Author Question: You are product manager for Folgers coffee. With the popularity of Starbucks, you have notice sales ... (Read 29 times)

Medesa · **on:** Jun 29, 2018

You are product manager for Folgers coffee. With the popularity of Starbucks, you have notice sales of gourmet coffee rising. Unfortunately, sales of Folgers coffee has been declining for the last four years. You ask the marketing research department to do a study to determine some possible reasons as to why Folgers Coffee sales have declined. The most appropriate research would be
a. a field experiment followed by an exploratory study.
b. an experimental study followed by a descriptive study.
c. an exploratory study.
d. a descriptive study involving a field survey of actual and potential customers.
e. There is no marketing research that could be done to help the product manager.

Question 2

An analyst wishing to compare the monthly consumption of ABC ice cream against the four other leading brands
during the last three years should probably use a
a. line chart.
b. pie chart.
c. bar chart.
d. pictogram.
e. stratum chart.