Author Question: Which of the following situations could make use of exploratory research? a. Sony is interested in ... (Read 21 times)

Kikoku · **on:** Jun 29, 2018

Which of the following situations could make use of exploratory research?
a. Sony is interested in developing advanced HDTV imaging technology.
b. Hillary Clinton, a potential democratic candidate for the U.S. presidency in 2008, is wondering how to allocate her campaign resources efficiently across various states.
c. A newly formed religious organization is wondering what strategies it should use to seek donations from the public.
d. Proctor and Gamble is interested in determining what type of appeal is best suited for its new shaver.
e. All of the above could use exploratory research.

Question 2

Which of the following statements is FALSE about the use of charts in a research presentation?
a. Bar charts can only be single scale charts.
b. Pie charts and one-scale bar charts are used for similar purposes.
c. When the relationship being captured is the change in a variable through time, the vertical form of the barchart is preferred with x-axis as the time axis.
d. A pictogram is essentially a bar chart.
e. A stratum chart is equivalent to a divided bar chart.