Author Question: Just by looking at someone and his or her possessions, we should be able to tell whether that person ... (Read 39 times)

CharlieWard · **on:** Jun 29, 2018

Just by looking at someone and his or her possessions, we should be able to tell whether that person is a member of the categories of men, Mexican American, upper-middle class, or youth. Thus, these possessions are used to
a. satisfy functional needs.
b. satisfy hedonic needs.
c. communicate the groups to which they belong.
d. search for information from various reference groups.
e. satisfy utilitarian needs.

Question 2

The primary purpose of dialog systems is to allow the marketing manager to
a. write programs to control the flow of information between various modules in the DSS.
b. communicate via electronic mail with their salespeople.
c. interact with the DSS to target and manipulate relevant information contained in the DSS data base.
d. collect data from primary sources and add it to the data base.
e. collect data from secondary sources and add it to the data base.