Author Question: By associating product characteristics with cultural principles and categories, a. old meaning gets ... (Read 96 times)

Tazate · **on:** Jun 29, 2018

By associating product characteristics with cultural principles and categories,
a. old meaning gets associated with the product in a recycling affect phenomenon.
b. new meaning gets created that can rebound against the individual.
c. meaning that exists at the level of the culture gets transferred to the product.
d. products become totemistic.
e. products become fetishes.

Question 2

The basic task of the data system in a DSS is to
a. capture relevant marketing data in reasonable detail and put that data in a truly accessible form.
b. structure a problem so that is can be easily solved by a manager.
c. provide each manager with the information they need in the exact form in which they need it.
d. allow each manager to be able to access the particular information that is necessary to solve a given problem.
e. organize data that the firm generates in-house.