During Muslim feasts, it is expected that everyone will eat off of the same plate; if someone asks for their own plate, it is seen as being rude.
Indicate whether the statement is true or false
Question 2
Which of the following would suggest that more of a marketing information perspective rather than a project perspective on research is needed?
a. An investigation of the potential demand for a new product the firm is developing.
b. An examination of the structure of the channels of distribution serving a market the firm is considering entering.
c. An examination of each salesperson's performance versus the individual's sales quota for last year.
d. The investigation of which of two pieces of advertising copy is more favorably received by consumers.
e. An investigation to determine which of three package designs produces the greatest sales.