The ____ proposes that products initially go through a period of introduction, followed by relatively rapid growth as more competitors enter the market and consumer acceptance of the product increases. As competition increases, weaker competitors drop out of the market and product sales tend to stabilize. Later, sales decline.
a. sales model
b. growth model
c. competition law
d. market survival law
e. product life cycle
Question 2
Which of the following is NOT a common marketing research job title?
a. Interviewer
b. Senior Analyst
c. Market Research Director
d. Clerical Supervisor
e. Computer Operator
