Which of the following most accurately describes the marketing manager's task?
a. The marketing manager's essential task is to determine which one of the four marketing elements should be the focus of the company's marketing plan.
b. The marketing manager adjusts the marketing mix element(s) with the customer as the main target.
c. The marketing manager's task is simplified because the marketing task takes place within a controllable environment.
d. The marketing manager uses marketing research data solely for monitoring the effectiveness of current marketing practices.
e. All of the above accurately describe the marketing manager's task.
Question 2
A(n) ___________________ _ is a bar chart that is based on information from a frequency count.
Fill in the blank(s) with correct word