Author Question: Innovators a. have little social influence. b. tend to be opinion leaders. c. tend to be ... (Read 129 times)

magmichele12 · **on:** Jun 29, 2018

Innovators
a. have little social influence.
b. tend to be opinion leaders.
c. tend to be followers.
d. have a need for the instruction of others.
e. tend to be dependent.

Question 2

Which of the following factors cannot normally be controlled by marketing management?
a. Promotional policies
b. The political and legal environment
c. Distribution
d. The list price
e. The design of the product package