Author Question: Firms use two marketing tools to differentiate their products. What are these two tools? A) ... (Read 119 times)

RRMR

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Firms use two marketing tools to differentiate their products. What are these two tools?
 
  A) market research and demand estimation B) brand management and advertising
  C) lobbying and word of mouth D) consumer surveys and market experiments

Question 2

Which of the following are not considered part of government purchases?
 
  A) a tank purchased by the federal government B) teachers' salaries paid by a local government
  C) a bridge purchased by the state government D) welfare benefits


kkenney

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Answer to Question 1

B

Answer to Question 2

D



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