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Author Question: Firms owning brand names like Coca-Cola that are so well known continue spending hundreds of ... (Read 92 times)

bclement10

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Firms owning brand names like Coca-Cola that are so well known continue spending hundreds of millions of dollars on advertising.
 
  Since this doesn't seem to be an effort to increase consumer awareness what is the possible explanation for this behavior?

Question 2

The larger the share of a good in a consumer's budget, holding everything else constant, the
 
  A) more unit elastic is a consumer's demand. B) more price inelastic is a consumer's demand.
  C) more price elastic is a consumer's demand. D) more vertical is a consumer's demand curve.


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tdewitt

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bclement10

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


Kedrick2014

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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