Some psychological scales contain a series of ordered items arranged so that each item implies a stronger opinion than the item that preceded it. Researchers who use such scales do not average participants' responses to all of the items. Instead, they merely identify the strongest specific item each participant is willing to endorse. Which of the scales listed below has this property?
A) a Dimensional Rating Scale
B) a Smithson Scale
C) a Guttman Scale
D) an Ordinal Hierarchy Scale
Question 2
Jonathan is ready to write his first questionnaire. What is the first step he should take?
A) Write 50 different questions.
B) Think about exactly what he wants to measure.
C) Conduct a factor analysis to correlate his questions.
D) Conduct a pilot study.
The scales of ecology.
A photograph of Commodore Matthew Perry in 1855 juxtaposed with a Japanese portrait of him. When Per
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