Author Question: An organizational form that is structured around basic business functions is called A) M-form. B) ... (Read 805 times)

neverstopbelieb · **on:** Jun 30, 2018

An organizational form that is structured around basic business functions is called
A) M-form.
B) U-form.
C) a matrix.
D) a network.

Question 2

Pepsi is considering an expensive advertising campaign to steal market share from Coca-Cola. Why might both companies have a dominant strategy to advertise, even if advertising attracts few new customers to the cola drink industry?

prumorgan · **Reply #1 on:** Jun 30, 2018

Answer to Question 1

B

Answer to Question 2

The dominant strategy for both firms may be to pursue an aggressive, even expensive, advertising campaign in order to protect against the potential erosion of their own market shares. Advertising may simply be defensive in nature. If Coca-Cola anticipates that Pepsi will launch the new ad campaign, it is likely to launch its own campaign to thwart the ability of Pepsi to lure customers away.