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Author Question: First movers are also product innovators. Indicate whether the statement is true or ... (Read 18 times)

Kikoku

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on: Jun 30, 2018
First movers are also product innovators.
  Indicate whether the statement is true or false

Question 2

The demonstration effect created by advertising:
 a. manipulates consumer needs for trivial products.
 b. creates urges among consumers to buy products previously unknown to them.
  c. conveys misleading claims to the consumer.
 d. none of the above


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hollysheppard095

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Reply #1 on: Jun 30, 2018
Answer to Question 1

False

Answer to Question 2

b


Kikoku

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Reply #2 on: Jun 30, 2018
Thank you :)


hollysheppard095

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Reply #3 on: Jun 30, 2018
Happy to help you


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