All of the following are sunk cost investments that precommit an ...

[Zoey63294]

All of the following are sunk cost investments that precommit an incumbent to aggressively defend market share and the cash flow prior to threatened entry except
 a. reputational investments in company logos (e.g., Beatrice)
  b. automobile showrooms
  c. retail displays which hold only L'eggs egg-shaped hosiery packages
  d. neon signage for an independently owned Krispy Kreme store
  e. excess capacity in a declining industry

Question 2

The disagreement value in a nonstrategic game is most closely related to
 a. opportunity costs
  b. fixed costs
  c. total profit
  d. accounting costs

[Anna]

Answer to Question 1

b

Answer to Question 2

a

[Zoey63294]

Thank you

[Anna]

Happy to help you