Author Question: Contribution margin is a. the contribution of each unit sold towards covering the fixed costs b. ... (Read 251 times)

Chelseaamend · **on:** Jul 1, 2018

Contribution margin is
a. the contribution of each unit sold towards covering the fixed costs
b. the contribution of each unit sold towards covering the variable costs
c. the contribution of each unit sold towards covering the average variable costs
d. All of the above

Question 2

Given that the firm only chooses to sell the high-end professional series, how should it price its product?
a. Price low, sell to both users
b. Price high, sell only to the professional chefs
c. Price low, sell only to the professional chefs
d. Price high, sell only to the home users