Author Question: When firms price discriminate they A) sell to new consumers who would not have bought at the ... (Read 65 times)

RYAN BANYAN

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When firms price discriminate they
 
  A) sell to new consumers who would not have bought at the profit-maximizing uniform price but lose sales to existing consumers because of the higher prices.
  B) sell to new consumers that would not have bought at the profit-maximizing uniform price.
  C) lose surplus from consumers who would have bought at the profit-maximizing uniform price.
  D) None of the above.

Question 2

A good salesperson can sell 1,000,000 worth of goods, while a poor one can sell only 100,000 worth of goods. Job applicants know if they are good or bad, but the firm does not.
 
  A firm will offer job applicants a choice between a fixed salary of 25,000 or 20 commission. Assuming risk-neutral salespersons and the possibility of opportunistic behavior, will this choice of contracts allow the firm to distinguish between good salespersons and bad ones before the hiring decision is made?



kristenb95

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Answer to Question 1

B

Answer to Question 2

Under commission, a good salesperson will earn 200,000 and a poor salesperson will earn 20,000. A fixed salary that is above 20,000 but less than 200,000 would be preferred only by poor salespersons. The 25,000 will work at screening out poor salespersons as long as the income that bad salespersons could earn elsewhere is at least 20,000, but less than 25,000. If the poor salesperson's opportunity cost of working for this firm is less than 20,000, he might accept the commission plan just to send the false signal that he is a good salesperson, and, therefore, be hired.



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