The best method for gathering data in a study of consumer preferences needed for a national advertising campaign is:
a. participant observation.
b. the controlled experiment.
c. survey research.
d. analysis of social artifacts.
Question 2
Which statement best characterizes the relationship between age and wealth in the U.S.?
a. The elderly are among the wealthiest and poorest in our nation.
b. Overall, the elderly are among the poorest in our nation.
c. There is no association between age and wealth; therefore older Americans tend to be similar to the other age groups in the nation.
d. The elderly are as wealthy as people in their twenties.
e. The elderly are as wealthy as people in their thirties.