Author Question: Dora is trying to decide whether to buy the regular laundry detergent or one that is environmentally ... (Read 345 times)

sheilaspns · **on:** Jun 19, 2018

Dora is trying to decide whether to buy the regular laundry detergent or one that is environmentally safe. When evaluating these options, Dora hopes to make the best choice in order to maximize the ____of her decision.

a. utility
b. loss aversion
c. expected value
d. means-end analysis

Question 2

When asked why she decided to attend the University of Illinois over all the other Big Ten schools, Dornita said that the school's proximity to home was a major reason. The importance Dornita places on proximity is called ____.

a. weighted value
b. expectancy
c. objective value
d. utility