Author Question: Which speaker is likely to be viewed as the most credible? a. an athlete endorsing a hair-care ... (Read 18 times)

jrubin · **on:** Jun 19, 2018

Which speaker is likely to be viewed as the most credible?

a. an athlete endorsing a hair-care product
b. a literature professor endorsing a financial management firm
c. a professor of water resources speaking on behalf of a community lacking safe water
d. a celebrity promoting his most recent film

Question 2

According to initial research regarding online communications (Lee, Park, Lee & Cameron, 2010), how are user-generated materials, such as blogs and reviews, viewed in comparison to formal news reports prepared by professional journalists?

a. They are viewed as less credible and accurate.
b. They are viewed as equally credible and accurate.
c. They are viewed as valid but not reliable.
d. They are viewed as reliable but not valid.