Justin listens to a guest lecturer in his psychology class while he scans the sports news on his laptop. He thinks the speakers argument makes a lot of sense based on her clear and measured way of speaking. Which form of peripheral cue is he using?
a. the message itself
b. the speakers manner of presentation
c. his perceived similarities with the speaker
d. the characteristics of the speaker
Question 2
Who is most likely to use the central route to respond to persuasive messages?
a. Emma, an anthropology major, who is taking an economics class pass/fail in order to fulfill a college requirement
b. Danielle, who notices an eye-catching billboard for a brand of beer as she drives on the highway to her grandparents house
c. Jorge, who plans to attend a guest lecture on worldwide water shortages, a topic about which he has read a great deal
d. Nate, who attends a dharma talk with his girlfriend because she is interested in meditation
Brain scans showing the white-matter pathways involved in everyday learning:
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