How does the recipient's mood affect persuasion?
a. A good mood makes people more critical and questioning of persuasive messages.
b. A good mood has no effect on persuasive messages.
c. A good mood makes people more receptive to persuasive messages.
d. A good mood makes it easier to ignore persuasive messages.
e. A good mood leads to low elaboration likelihood.
Question 2
In sensory memory, auditory stimuli are to memory as visual stimuli are to memory.
a. eidetic; iconic
b. iconic; echoic c. echoic; iconic d. iconic; eidetic e. eidetic; echoic
Central and peripheral routes to persuasion
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