Answer to Question 1
b
Answer to Question 2
1.
Guest nights on weeknights:
18 weeknights 100 rooms 65 = 1,170
Guest nights on weekend nights:
12 weekend nights 100 rooms 90 = 1,080
Total guest nights in June = 1,170 + 1,080 = 2,250
Breakfasts served:
1,170 weeknight guest nights 2 = 2,340
1,080 weekend guest nights 4 = 4,320
Total breakfasts served in June = 2,340 + 4,320 = 6,660
Total costs for June:
Depreciation 25,000
Administrative costs 38,000
Fixed housekeeping and supplies 16,000
Variable housekeeping and supplies (2,250 30) 67,500
Fixed breakfast costs 12,000
Variable breakfast costs (6,660 6) 39,960
Total costs for June 198,460
Cost per guest night (198,460 2,250) 88.20
Revenue for June (85 2,250) 191,250
Total costs for June 198,460
Operating income/(loss) (7,210)
2.
New weeknight guest nights
18 weeknights 100 rooms 75 = 1,350
New weekend guest nights
12 weeknights 100 rooms 90 = 1,080
Total guest nights in June l = 1,350 + 1,080 = 2,430
Breakfasts served:
1,350 weeknight guest nights 2 = 2,700
1,080 weekend guest nights 4 = 4,320
Total breakfasts served in June = 2,700 + 4,320 = 7,020
Total costs for June:
Depreciation 25,000
Administrative costs 38,000
Fixed housekeeping and supplies 16,000
Variable housekeeping and supplies (2,430 30) 72,900
Fixed breakfast costs 12,000
Variable breakfast costs (7,020 6) 42,120
Total costs 206,020
Revenue (1,350 75) + (1,080 105) 214,650
Total costs for June 206,020
Operating income 8,630
Yes, this pricing arrangement would increase operating income by 15,840 from an operating loss of 7,210 to an operating income of 8,630 (8,630 + 7,210 = 15,840).
3. Guests typically do not come to the amusement park on weekdays because adults are busy at work and children have to attend school. The weeknight guests are families who stay at the hotel for convenience. They are willing to consider other hotel options or even not travel at all if the price is high and unaffordable. Reducing the weeknight price is important to entice families to try to come to the amusement park on weekdays. The demand of weeknight guests is elastic.
In contrast, weekends are really the only time when families can conveniently come to the amusement park given their busy weekday schedules. The demand of pleasure travelers on weekends is inelastic. Because of the differences in preferences of the weeknight and weekend guests, Fun Stay Express can price discriminate between these guests by charging 30 more on weekends than on weeknights and still have weekend travelers stay at the hotel.
4. Fun Stay Express would need to charge a minimum of 48 per night for the last-minute rooms, an amount equal to the variable cost per room. Variable cost per room night = 30 per room night + 6 3 breakfasts = 48. Any price above 48 would increase Executive Suites operating income.