Author Question: What advantage associated with strategic alliances was General Motors trying to exploit when it ... (Read 68 times)

renzo156 · **on:** Jul 6, 2018

What advantage associated with strategic alliances was General Motors trying to exploit when it formed a strategic alliance with Toyota to develop common ways to make fuel cell and electronic vehicles in the hopes that it would encourage customer

adoption of such vehicles?
a. reduce the cost of creating the value chain
b. facilitate learning about new markets and technologies
c. establish technical standards
d. reinforce market power

Question 2

What pricing theory includes setting a high price to earn the highest possible profit?

a. lead user pricing
b. price skimming
c. penetration pricing
d. bundling