Author Question: When S-curves shift, the new curve is generally above and to the right of the existing curve. ... (Read 78 times)

wrbasek0 · **on:** Jul 6, 2018

When S-curves shift, the new curve is generally above and to the right of the existing curve.

Indicate whether the statement is true or false

Question 2

Which method differentiates product attributes into must haves, delighters, linear satisfiers, and indifferents?

a. conjoint analysis
b. perceptual maps
c. Kano method
d. concept testing