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Author Question: If you were working for Michelin and you were interested in determining how much your brand name ... (Read 36 times)

kaid0807

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on: Jul 6, 2018
If you were working for Michelin and you were interested in determining how much your brand name affects the likelihood that customers would buy your mountain bike tires as compared to one of your competitors, you could use with of the following
 
  procedures?
  a. conjoint analysis
  b. Kano method
  c. perceptual map
  d. all of the above could be used

Question 2

Loan payments on a commercial building would be classified as which type of cost?
 
  a. total costs
  b. labor costs
  c. fixed costs
  d. variable costs


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recede

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Reply #1 on: Jul 6, 2018
Answer to Question 1

d

Answer to Question 2

c


kaid0807

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Reply #2 on: Jul 6, 2018
Correct answers!


recede

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Reply #3 on: Jul 6, 2018
Great! Please up vote :D


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