Author Question: Advertising on radio is sold in a variety of ways, with prices based upon ________. A) The length ... (Read 22 times)

saraeharris

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Advertising on radio is sold in a variety of ways, with prices based upon ________.
 
  A) The length of your ad
  B) The time of day it will run
  C) Its duration
  D) Its frequency
  E) All of the above

Question 2

The positioning statement for a business includes its name/brand, its competitive industry/category, its ________, and its audience/target market.
 
  A) Benefits or points of difference
  B) Features and points of difference
  C) Features and points of similarity
  D) Benefits and similarities
  E) Features and benefits


dellikani2015

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Answer to Question 1

E

Answer to Question 2

A



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