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Author Question: Advertising on radio is sold in a variety of ways, with prices based upon ________. A) The length ... (Read 60 times)

saraeharris

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on: Jul 6, 2018
Advertising on radio is sold in a variety of ways, with prices based upon ________.
 
  A) The length of your ad
  B) The time of day it will run
  C) Its duration
  D) Its frequency
  E) All of the above

Question 2

The positioning statement for a business includes its name/brand, its competitive industry/category, its ________, and its audience/target market.
 
  A) Benefits or points of difference
  B) Features and points of difference
  C) Features and points of similarity
  D) Benefits and similarities
  E) Features and benefits
Entrepreneurship and Small Business Management ¦ Mariotti, Glackin ¦ 2nd Edition
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dellikani2015

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Reply #1 on: Jul 6, 2018
Answer to Question 1

E

Answer to Question 2

A


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