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Author Question: Which of the following is not an example of successful branding? A) A product represents luxury ... (Read 38 times)

crobinson2013

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on: Jul 6, 2018
Which of the following is not an example of successful branding?
 
  A) A product represents luxury to customers.
  B) Customers confuse a business's logo with that of another business.
  C) Customers associate a product with high ethical standards.
  D) Customers cannot remember the name of the company.

Question 2

Voluntary exchange is a transaction between two parties who agree to trade money for a product or service.
 
  Indicate whether the statement is true or false
Entrepreneurship and Small Business Management ¦ Mariotti, Glackin ¦ 2nd Edition
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ngr69

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Reply #1 on: Jul 6, 2018
Answer to Question 1

B

Answer to Question 2

TRUE


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