The Partnering for Success feature in Chapter 12 starts by ...

[futuristic]

The Partnering for Success feature in Chapter 12 starts by talking about Gary Schwartzberg, who, along with a partner, developed a new type of bagel dubbed the Begeler, which was eventually licensed to Kraft.
 
  According to the feature, entrepreneurs and inventors like Gary Schwartzberg are finding that large consumer products companies are ________.
  A) ambivalent about what they have to offer
  B) increasingly interested in what they have to offer for new products, but are ambivalent about services
  C) increasingly interested in what they have to offer
  D) increasingly interested in what they have to offer for new services, but are ambivalent about products
  E) increasingly disinterested in what they have to offer

Question 2

The business definition has three elements: ________.
 
  A) Offer, target market, and production/delivery capability
  B) Offer, acceptance, and consideration
  C) Business definition, target market, and market analysis
  D) Target market, potential customers, and production capability
  E) None of the above

[asware1]

Answer to Question 1

C

Answer to Question 2

A