Author Question: Which of the following aspects would the franchisor control in a business-format franchising ... (Read 100 times)

Redwolflake15

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Which of the following aspects would the franchisor control in a business-format franchising situation?
 
  A) Accounting
  B) Marketing
  C) Operations
  D) Quality assurance
  E) All of the above

Question 2

Describe what a joint venture is. Identify the two types of joint ventures.
 
  What will be an ideal response?


frre432

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Answer to Question 1

E

Answer to Question 2

A joint venture is an entity created when two or more firms pool a portion of their resources to create a separate, jointly owned organization. The two types of joint ventures are scale joint ventures and link joint ventures. In a scale joint venture, the partners collaborate at a single point in the value chain to gain economies of scale in production and distribution. In a link joint venture, the position of the parties is not symmetrical, and the objectives of the parties may diverge. For example, many of the joint ventures between American and Canadian food companies provide the American partner with access to Canadian markets and distribution channels and the Canadian partner with the opportunity to add to its product line.



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