Shelly Watters owns a chain of fashion boutiques that started in Washington, DC and has expanded into Maryland, Virginia, and West Virginia. Shelly is growing her company via a strategy of ________.
A) geographic expansion
B) market penetration
C) product line extension
D) outsourcing
E) licensing
Question 2
Most business plan writers interpret or make sense of a firm's historical and/or pro forma financial statements through ________ analysis.
A) ratio
B) assumptions
C) scenario
D) proportion
E) relative
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