Author Question: Modcloth, Zappos and Sir Kensington's are examples of firms that are growing via ________ growth ... (Read 56 times)

folubunmi · **on:** Jul 6, 2018

Modcloth, Zappos and Sir Kensington's are examples of firms that are growing via ________ growth strategies.

A) in-house
B) external
C) internal
D) central
E) derivative

Question 2

Which of the following statements is incorrect regarding the industry analysis portion of a firm's business plan?

A) It is important to focus simultaneously on a business's industry and its target market.
B) Industry structure refers to how concentrated or fragmented an industry is.
C) Most industries have 6 to 10 key success factors that should be reported in the industry analysis.
D) Industry trends, which include both environmental and business trends, should be discussed.
E) The industry analysis should conclude with a brief statement of your beliefs regarding the long-term prospects for the industry.