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Author Question: Southwest Airlines uses its assets very productively. Its turnaround time, or the time that its ... (Read 59 times)

Wadzanai

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Southwest Airlines uses its assets very productively. Its turnaround time, or the time that its airplanes sit on the ground while they are being loaded and unloaded, is the lowest in the airline industry.
 
  In terms of the primary financial objectives of a firm, this attribute is a measure of Southwest's ________.
  A) efficiency
  B) effectiveness
  C) stability
  D) liquidity
  E) profitability

Question 2

Which element of the marketing mix is the only one that produces revenue?
 
  A) Product
  B) Place (or distribution)
  C) Advertising
  D) Price
  E) Promotion



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briezy

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Answer to Question 1

A

Answer to Question 2

D




briezy

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