Author Question: The 4Ps of marketing refer to a company's ________. A) tactical mix B) promotional blend C) ... (Read 69 times)

yoroshambo · **on:** Jul 6, 2018

The 4Ps of marketing refer to a company's ________.

A) tactical mix
B) promotional blend
C) organizational mix
D) marketing mix
E) selling mix

Question 2

Big Fish Presentations, the company profiled in the opening feature of Chapter 13, prepares presentations that help clients present themselves in new and innovative ways. In regard to growth, Big Fish Presentations has opted to ________.

A) pursue a conservative and patient approach to growth based primarily on international expansion
B) pursue a liberal and aggressive approach to growth based primarily on mergers and acquisitions
C) pursue a conservative and patient approach to growth based primarily on strategic alliances and joint ventures
D) pursue a liberal and aggressive approach to growth based primarily on expanding their product lines
E) pursue a conservative and patient approach to growth based primarily on expanding their product lines