The two primary audiences for a business plan are ________ and ...

[krzymel]

The two primary audiences for a business plan are ________ and ________.
 
  A) a firm's employees; officials with the SEC
  B) a firm's customers; its competitors
  C) investors; other external stakeholders and public relations firms
  D) officials with the SEC; public relations firms
  E) a firm's employees and investors; other external stakeholders

Question 2

Which of the following statements is incorrect regarding the process of building a company's brand, particularly for young firms?
 
  A) A firm's name, logo, Web site design, and even its letterhead are part of its brand.
  B) One of the keys to effective branding is to create a strong personality for a firm.
  C) Some companies monitor the integrity of their brands through brand management.
  D) Startups must build a brand from scratch, which starts with selecting the company's name.
  E) Most experts recommend a heavy reliance on advertising in building a firm's brand.

[firehawk60]

Answer to Question 1

E

Answer to Question 2

E

[krzymel]

Excellent

[kthug]

TYSM