Author Question: The document that does the best job of introducing potential investors and other stakeholders with ... (Read 103 times)

kamilo84 · **on:** Jul 6, 2018

The document that does the best job of introducing potential investors and other stakeholders with the business opportunity the firm is pursuing and how it plans to pursue it is the ________.

A) business plan
B) feasibility analysis
C) opportunity analysis
D) industry analysis
E) marketing plan

Question 2

When Red Bull was first being introduced into the United States, the company would hand out free samples of its product at extreme sports events (e.g., skateboarding, wakeboarding and mountain biking competitions).

Red Bull's objective was to create ________ surrounding its product.
A) buzz
B) noise
C) clatter
D) clamor
E) ruckus