Author Question: Birchbox's phrase The Box is Monthly, the Discoveries are Endless is an example of a(n) ________. ... (Read 43 times)

crazycityslicker · **on:** Jul 6, 2018

Birchbox's phrase The Box is Monthly, the Discoveries are Endless is an example of a(n) ________.

A) tagline
B) grabline
C) notice-line
D) catchline
E) attention-line

Question 2

Are more firms started by individuals or founding teams? What are the advantages to founding a firm as a team rather than as an individual?

What will be an ideal response?

meow1234 · **Reply #1 on:** Jul 6, 2018

Answer to Question 1

A

Answer to Question 2

Studies show that more than one individual starts 50 to 70 percent of all new firms. It is generally believed that new ventures started by a team have an advantage over those started by an individual because a team brings more talent, resources, ideas, and professional contacts to a new venture than does a sole entrepreneur. In addition, the psychological support that cofounders of a new business can offer one another is an important element in the firm's success.