In 2000, Tish Cirovolo realized that there were no guitars on the market made specifically for women. As a result, she started Daisy Rock Guitars, a company that makes guitars just for women.
Daisy Rock Guitars are stylish and come in feminine colors, and incorporate design features that accommodate a woman's smaller hand and build. The best way to describe how Cirovolo's business idea was recognized is ________.
A) brainstorming
B) talking to consumers
C) reading industry reports
D) observing trends
E) finding a gap in the marketplace
Question 2
The Partnering for Success feature in Chapter 4 focused on Web-based platforms, including Odesk, Elance, and Guru, that make it easy to identify and hire experienced ________.
A) part time employees
B) freelancers
C) interns
D) virtual assistants
E) full-time employees
Electricity made easy
In 2009, historian Woody Holton described how Abigail Adams shrewdly invested in the Continental Con
“To confess my weakness,” Hamilton wrote when he was only fourteen, “my ambition is prevalent.” This
Made over Made better
Foods made with fat substitutes aren’t calorie free
Markets and Institutions Market Story Problem