Author Question: Katherine Ford is thinking about starting a computer company. After doing some research, she has ... (Read 64 times)

waynest · **on:** Jul 6, 2018

Katherine Ford is thinking about starting a computer company.

After doing some research, she has decided that the computer industry can be divided into the following product categories handheld computers, laptops, tablet computers, PCs, work stations, minicomputers, mainframes and super computers. She is now trying to decide which product category she is the most interested in competing in. The process that Katherine is going through is called market ________.
A) splitting
B) subdividing
C) segmentation
D) dividing
E) separating

Question 2

It is generally believed that new ventures started by an individual have an advantage over those started by a team.

Indicate whether the statement is true or false