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Author Question: Casey Griggs is a very capable computer engineer. Recently, he noticed a problem that computer ... (Read 97 times)

clmills979

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on: Jul 6, 2018
Casey Griggs is a very capable computer engineer. Recently, he noticed a problem that computer engineers have, and thought of a solution to the problem that might represent an opportunity for a new software product.
 
  Casey's idea for a new software product is an example of a(n) ________ discovery.
  A) chance
  B) serendipitous
  C) traditional
  D) conventional
  E) opportune

Question 2

Which of the following is the correct sequence of events to the process of selecting a target market and position strategy?
 
  A) Create a unique positioning strategy, Select a target market, Segment the market
  B) Segment the market, Create a unique positioning strategy, Select a target market
  C) Segment the market, Select a target market, Create a unique positioning strategy
  D) Select a target market, Create a unique positioning strategy, Segment the market
  E) Create a unique positioning strategy, Segment the market, Select a target market


bfulkerson77

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Reply #1 on: Jul 6, 2018
Answer to Question 1

B

Answer to Question 2

C


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