A fragmented industry is an industry that is experiencing slow increases in demand, numerous repeat customers, and limited product innovation.
Indicate whether the statement is true or false
Question 2
The What Went Wrong feature in Chapter 9 focuses on Deever, a 2008 startup that helped software developers use cloud-based services to test their code in an expedient manner.
According to the feature, one of the primary reasons Deever failed was ________.
A) it lacked a cofounder who loved the business side of running a startup
B) the cofounders couldn't get along
C) it didn't build a robust partnership network
D) it didn't solicit advice from attorneys, bankers or business consultants
E) it didn't have a Board of Advisors
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