Author Question: In general, industries are more attractive when the ________. A) majority of the threats are high ... (Read 58 times)

sarasara · **on:** Jul 6, 2018

In general, industries are more attractive when the ________.

A) majority of the threats are high
B) majority of the threats are low
C) threat of each of the forces is neutral-neither low nor high
D) threat of each of the five forces is high
E) threat of each of the five forces is low

Question 2

A(n) ________ is a group of firms producing a similar product or service. A firm's ________ is the limited portion of the industry that it goes after or to which it wants to appeal.

A) target market; industry
B) trade group; industry
C) industry; trade group
D) competitive group; target market
E) industry; target market